Scalable Design
I conceptualized, designed, and built a series of foundational ad prototypes. By researching and testing different layouts, features, and interactions, I established a "perfect" blueprint ad. These optimized layouts now serve as a scalable template, making production much more efficient and ensuring consistent performance for a huge volume of campaigns.
Client
Various
Role
Art Direction, Designer
Tools
Prototyping, Art Director, Designer
From blueprint to business
We’ve designed an ad for Nike based on the prototype principles we talked about above. This design has not only resulted in a high-impact asset for many marketing campaigns, but it has also secured new business with major clients like Heineken, North Sails, and Rev’It.
