Case Study

For several years, I led the creative partnership between GumGum and Adidas. What started as an immersion session featuring new, first-to-market prototypes at the client's headquarters ultimately elevated our agency from a pitching partner to their dedicated Strategic Digital Creative Partner. Our mission was clear: take the scale and energy of Adidas’ OOH campaigns and translate them into beautiful, engaging digital ad experiences. Some of the key campaigns we led included Originals, World Cup, The Olympics, and You Got This.