Product Launch
Smart Designs allows users to easily create compelling ads. The platform provides everything needed, from performance-optimized layouts to a walkthrough that guides them through the entire process. I conceptualized and designed the specs experience and instructional Photoshop templates. These templates integrate seamlessly with the HTML files created by the Lead Developer, allowing users to effortlessly export their assets and finish the setup.
Client
GumGum
Role
Art Direction, UI / UX Designer
Tools
Photoshop
The Result
Smart Designs has driven a massive impact, becoming a core pillar of GumGum's business for years. A vast majority of the active campaigns are now built and run directly through this framework.
